Every year hundreds of little trick-or-treaters visit Jackrabbit's office during Milton's Halloween Stroll. To bring a little extra joy to the kiddos we customized chocolate bars by redesigning the wrappers. We named our illustrated characters after popular halloween figures and played off of our own name (Jackrabbit): Jack-O-Lantern, Jackula, and Jackenstein. In the true spirit of "trick or treat", we offered a treat that doubled as a trick. Kids could flip their chocolate bars around and use the back sides as masks! We were delighted that such a simple solution led to a memorable experience.
Created in collaboration with Jackrabbit. Type design: Jessica Barry
Our design was featured in HOW magazine's 2013 Promotion and Marketing issue, winning a design award for Self-Promotion.
