Raise the Woof!
Raise the Woof is the MSPCA-Angell's principal fundraising event and annual gala that supports their mission of advancing the health and welfare of all animals.
In collaboration with Jackrabbit, I've created print designs and animated videos to support the event's branding over the last few years. For 2024's event, I set a playful tone by establishing a colorful art direction utilizing elegantly textured backgrounds and illustrated animals eagerly making their way to the party!
Raise the Woof 2024
In addition to the event's branding and art direction, I also created illustrations of various donor's companion animals! These were printed on canvas and given as gifts.
Raise the Woof 2023
For 2023's invitation package, I created an illustrated pattern of animals and florals intricately merging together. This was diecut to create an intriguing layered effect when coupled with the bellyband and invite card. I then used this pattern in other designs as a key branding visual for the event.