Ambient animated video I created for MSCPA-Angell's Raise the Woof event, which spanned several large screens to serve as a backdrop at the venue.
Raise the Woof!
Raise the Woof is the MSPCA-Angell's principal fundraising event and annual gala that supports their mission of advancing the health and welfare of all animals.
In collaboration with Jackrabbit, I've created print designs and animated videos to support the event's branding over the last few years. For 2024's event, I set a playful tone by establishing a colorful art direction utilizing elegantly textured backgrounds and illustrated animals eagerly making their way to the party!
Raise the Woof 2024
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/952076f0-c413-4d98-b9be-4c7070ea4df1_rw_1920.jpg?h=f89149099be55a7d433faa6423ccbf23)
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/aab770a1-60f5-400c-ac2d-4a0dbff90bb3_rw_1920.png?h=3143560da8f054679481922d46aa321c)
Illustrated backdrop I designed for the 2024 Raise the Woof event
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/37c099df-6c65-4c98-84f4-586822c403e6_rw_1920.jpg?h=5b0839b7096224105b9827d9cca93006)
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/f4b79536-0f8d-4689-af7c-86131cef5416_rw_1920.jpg?h=10eda38ee67556fd20c3ea1689ead2c4)
Animated event intro and countdown timer I designed and co-animated to inform guests when the event starts.
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/d94eebe4-16ab-41a8-9587-663df48b10dc_rw_1920.jpg?h=5117a1d5fb10b9a98e8a876593d8cb00)
Design and illustration I created for the cover of the sponsorship package, including custom illustrations of the event's co-chairs
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/1dd88240-7c92-463a-8c95-ee38cb3c54b2_rw_1920.jpg?h=be7c77146909e1076ebfa492fabb7e2b)
Animated screens depicting live auction items
In addition to the event's branding and art direction, I also created illustrations of various donor's companion animals! These were printed on canvas and given as gifts.
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/df3794e6-2736-468b-9152-db9ad336d67c_rw_1920.jpg?h=7e90874ddc55febc4bbe8556ac0ca0c7)
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/544ae271-2271-433d-8d27-8b5da40a93a4_rw_1920.jpg?h=ddb72eb5262186cc2708454e8f748338)
Raise the Woof 2023
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/dab53cbc-cb40-4084-a7ff-344e90d6d5bf_rw_1920.png?h=f0b5ee3d2d1acb1bd367b0af92d854b4)
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/c71d0724-18ff-4e28-8f3c-6cda49f7ece2_rw_600.jpg?h=c583f1e7b0aaa44f25b1b61d1bfb6bfc)
For 2023's invitation package, I created an illustrated pattern of animals and florals intricately merging together. This was diecut to create an intriguing layered effect when coupled with the bellyband and invite card. I then used this pattern in other designs as a key branding visual for the event.
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/5f0b9a73-2896-4971-bed4-3281e80ee86e_rw_1920.jpg?h=0b98619155d7ed639baa55cfe4187cc9)
Animated video I created for the silent auction
![](https://cdn.myportfolio.com/d86d6b66d3f2b00282a7f44db42933c0/f23c7c46-74ec-4c48-bb67-6138815eb4c8_rw_1920.jpg?h=b8c1a096aeda8a8460f05e0e4729aa94)
Animated event intro and countdown timer I designed and animated to inform guests when the event starts.