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Golden Road Brewing
In collaboration with Jackrabbit and Smartfish, I designed and illustrated packaging for Golden Road's Strawberry Cart and Guava Cart Wheat ales. As part of their fruit cart vendor series, the artwork depicts a street vendor selling the flavor's fruit. Key to this packaging is the bold use of color for the clear flavor cues and the strong Cali vibes.
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Strawberry CART
Inspired by my memory of driving along the Pacific Coast Highway, I loved the idea of depicting a vendor parked along the coast. To emphasize the strawberry flavor of the brew, I designed the sky as strawberry red with seeds and designed the leaves of the palm trees to mimic the look of strawberry leaves.
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Guava Cart
For Guava cart, I went with a livelier urban scene with guava-themed murals on the buildings, inspired by the many murals that adorn the buildings of L.A. Color again plays a crucial role here in communicating the flavor cues. The design splits the can into two predominant colors, the green from the guava's skin and the pink from its flesh. Cheers!
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